QuestBack launched its Social CRM offering with the launch of QuestBack Social Insight, to help companies create business value from their social media initiatives and achieve better understanding of their customers.
Social CRM is vital for managing customer relationships through social networking sites, such as Twitter and Facebook. The use of Social CRM is expected to grow rapidly over the coming years by leading industry analysts. QuestBack via recently acquired Globalpark is already recognized as a Magic Quadrant vendor by Gartner in its recently published Magic Quadrant for Social CRM. Continue reading →